Inject an element of FUN into “going green” and making your own power.
Promote the philosophy of humans co-existing with nature instead of exerting a dominant aesthetic.This especially applies to the transition to renewable energy, which is meant to preserve nature.
Clarity with regards to specifications and performance, with a customer-centric perspective.
Focus on providing recipes for building your own renewable energy solution, not just selling gear.The goal is for people to be successful who may not have technical expertise.
Sharing test results and methods, promoting standards across the industry to benefit consumers.